The majority of advisors don’t market and sell 401(k) plans. Many advisors can’t make the math work. Too much paper work relative to the revenue. It’s also a complicated field one must be versed in to successfully guide clients through the maze of regulations.

We are working to disrupt the market with 401k Safe. First, our advisor partners simply need to be able to communicate the fiduciary risk associated with sponsoring a 401k plan, and that’s not complicated. If you don’t follow the guide lines laid out by Erisa you have unlimited personal liability. Second they need to have a solution to the problem and that is where 401k Safe comes in.

Once a client adopts our plan we become the sponsor, administrator, fiduciary of the plan, and it’s easy! Our advisor partners do the annual enrollments, 401k Safe takes over as the fiduciary, and the client gets the most logical 401k plan solution on the planet.

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