The world has changed. There is nothing like the threat of losing market share, profits, and credit to spark innovation. If success breeds complacency, crisis breeds innovation.

In the January issue of Harvard Business Review they list the “Ten Breakthrough Ideas for 2010.” Number one on the list is “What really motivates workers.” It’s not “recognition, incentives, or clear goals” as the majority of managers thought, it’s “Progress.” People take pride in getting better; “meaningful accomplishment.”

What does this have to do with your employer clients that offer 401(k) plans? Unless your client is providing 401(k) services to their clients it’s not “progress” it’s administration.

Management teams have a renewed since of focus on driving innovations that lead to better products and services at lower costs. Partnering with other firms to increase time spent focusing on innovations that increase production efficiencies and service is a strategy that all successful companies will aggressively execute.

We hope you will join us in 2010 in offering employers a 401(k) solution that not only keeps your clients Safe, but also increases the most valuable resource a company has, TIME to focus on innovation!

Call us at 1-888-401k-SAFE or register at our partner portal.

Lee Lichtenstein